How Can an Answering Service Help You Get More Out Of Your Advertising?
Customers are the lifeblood of any business, no matter how big or how small so taking care of them is very important. For some businesses that means being available from 9-5 Monday through Friday to answer questions and provide service. For others, it means being available 24 hours a day, 7 days a week, 365 days a year whenever an emergency comes up. So, what is a business owner to do? Be on call always? Delegate that out to the staff? Staff your phones 24 hours a day?
This is even more important when you are running an advertising campaign. You still need to service your existing customers, but now you have a new influx of callers that are interested in your product or service. How do you handle all of those calls (which usually last longer than an existing customer’s call because they generally have more questions) so that you are not wasting your advertising budget. The last thing that you want is for your advertising to work beautifully, generating lots of calls, only for none of them to be converted into customers. If this is a worry, you need to talk to us about our lead capture service.
If You Aren’t Answering Calls, You Are Wasting Your Advertising Budget
I know this is a strong statement, but there are statistics to back it up. If you run an ad and it is successful, you are going to get calls from it. Hopefully a lot of calls. Now, what happens if you do not have the manpower to answer all of those calls? I know what you’re thinking – I’ll just let voicemail get it. That simply doesn’t work very well any more. Forbes magazine did a recent study that showed 80 percent of callers that are sent to voicemail will not leave a message. 80%! That means that 4 out of 5 calls that your ad generates that goes to voicemail will come to nothing – meaning a lot of wasted money. Think about how much an average client is worth to you, and think of all of the missed calls that you get that don’t leave a message. How much lost revenue is that?
In the social media obsessed culture that we live in, customers expect immediate help with their problems. If you don’t answer the phone immediately, they will call around until they find someone that will. The reason that the Forbes study gave that the majority of people did not leave voice mail messages was that they felt that they would never be heard. And while you may think that it would be impossible for you (or your staff) to answer every call that came in promptly, there is a pretty simple and inexpensive way that it can be done – with an answering service.
Our friendly and professional operators are available 24 hours a day, 7 days a week, 365 days a year to answer every call that comes in. Some of our clients have us answer all of their calls. Others have us answer after hours so that they still have coverage even after their staff has gone home for the day. Some have us answer during their lunch breaks. And some only have us answer when their staff is unable to answer the phones. We are flexible, and we can work to meet your individual needs and we can make sure that you are not wasting adverting money missing calls from people that want to hire you.