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Call 888.528.5678 To Start Risk Free

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lead capture

The Missing Ingredient To Your Advertising Campaign

How Can an Answering Service Help You Get More Out Of Your Advertising?

Customers are the lifeblood of any business, no matter how big or how small so taking care of them is very important. For some businesses that means being available from 9-5 Monday through Friday to answer questions and provide service. For others, it means being available 24 hours a day, 7 days a week, 365 days a year whenever an emergency comes up. So, what is a business owner to do? Be on call always? Delegate that out to the staff? Staff your phones 24 hours a day?

This is even more important when you are running an advertising campaign. You still need to service your existing customers, but now you have a new influx of callers that are interested in your product or service. How do you handle all of those calls (which usually last longer than an existing customer’s call because they generally have more questions) so that you are not wasting your advertising budget. The last thing that you want is for your advertising to work beautifully, generating lots of calls, only for none of them to be converted into customers. If this is a worry, you need to talk to us about our lead capture service.

If You Aren’t Answering Calls, You Are Wasting Your Advertising Budget

I know this is a strong statement, but there are statistics to back it up. If you run an ad and it is successful, you are going to get calls from it. Hopefully a lot of calls. Now, what happens if you do not have the manpower to answer all of those calls? I know what you’re thinking – I’ll just let voicemail get it. That simply doesn’t work very well any more. Forbes magazine did a recent study that showed 80 percent of callers that are sent to voicemail will not leave a message. 80%! That means that 4 out of 5 calls that your ad generates that goes to voicemail will come to nothing – meaning a lot of wasted money. Think about how much an average client is worth to you, and think of all of the missed calls that you get that don’t leave a message. How much lost revenue is that?

In the social media obsessed culture that we live in, customers expect immediate help with their problems. If you don’t answer the phone immediately, they will call around until they find someone that will. The reason that the Forbes study gave that the majority of people did not leave voice mail messages was that they felt that they would never be heard. And while you may think that it would be impossible for you (or your staff) to answer every call that came in promptly, there is a pretty simple and inexpensive way that it can be done – with an answering service.

Our friendly and professional operators are available 24 hours a day, 7 days a week, 365 days a year to answer every call that comes in. Some of our clients have us answer all of their calls. Others have us answer after hours so that they still have coverage even after their staff has gone home for the day. Some have us answer during their lunch breaks. And some only have us answer when their staff is unable to answer the phones. We are flexible, and we can work to meet your individual needs and we can make sure that you are not wasting adverting money missing calls from people that want to hire you.

Give us a call at 888-528-5678 for a risk-free trial. You will be glad that you did!

answering service sets you apart from the competition

Get A Competitive Advantage Over Your Competition

Do you want an easy way to get some new business ideas? Take a look at what your competitors are doing and compare it with what you are doing. I know it sounds obvious, and I know it sounds simple, but when was the last time that you took a comprehensive look at your main competitors to see how you stack up with them? If you are like most business owners, it has probably been a little while.

And that makes sense. You are busy dealing with customers. You are busy dealing with employees. You are busy with your sales team. You are busy with accounting. And payroll. And… There are so many things to deal with and oversee as a small business owner that we often do not take the time to really evaluate where our company fits in the market as a whole. There are always opportunities available if you know your market and you differentiate yourselves from your competitors.

We Can Give You A Competitive Advantage

One of the things that we hear from our clients is that they appreciate that we give them a competitive advantage over their competition. There are a few common themes as to how, which we will get into below.

1. Your Customers Never Get Voicemail
This one is bigger than you think. Imagine if you never had any missed calls without a voicemail left. Any one of those could be a potential client that decided to call one of your competitors because you were not available. In today’s instant gratification society, no one wants to leave a voice mail any more. With our live answering service, your clients will get a friendly and professional voice any time they call.

2. You Are Always Available
How great would your customers feel if they could call you any time, day or night? While that doesn’t sound appealing for most business owners – having to be available all the time – but your customers will appreciate it. With our 24 hour answering service, we can answer your calls 24 hours a day, 7 days a week, 365 days a year. Our operators will follow your script, so they are able to answer frequently asked questions (that you provide the answer to), give directions, give hours of operation, schedule appointments, or simply take a message. Whatever you and your customers need, we will figure out a way to help.

3. We Are a Lot Less Expensive Than A Receptionist
Of course, you could hire another receptionist to take some of the load off of you and you would get many of the benefits that we offer. However, that would be a lot more expensive and a lot more hassle. First you have to advertise for a job opening, then interview, then train the new employee, pay their salary, the payroll taxes, benefits… According to the Bureau of Labor Statistics, a receptionist will cost (on average throughout the country, so a lot more in California) over $27,000 for salary alone. This doesn’t take into account all of the other expenses that you will incur. Or, you could hire us for a low monthly rate and know that we will handle everything for you.

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